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Choosing influencers looks easy from the outside. Scroll through social media, check follower counts, shortlist a few popular names, and reach out. Yet many brands discover the hard way that visibility does not always translate into impact. The real question is not who has the biggest audience. It is who can genuinely move your audience. Influencer marketing works best when it feels believable, not borrowed. The right influencer can shape perception, build trust, and spark lo

Every food brand starts with a belief. Sometimes it is a recipe refined over the years. Sometimes, there is a gap noticed in the market. And sometimes, it is simply the confidence that people will come back for more. But here is the uncomfortable truth most founders realise later. Great food gets attention once. A strong brand gets remembered. In a market crowded with cafés, cloud kitchens, packaged foods, and fast-scaling chains, success is no longer about taste alone. It is

Healthcare in the UAE is undergoing a quiet but profound transformation. Beyond new hospitals and advanced equipment, a deeper shift is taking place in how care is delivered, monitored, and improved. Artificial intelligence is no longer an emerging concept in this sector. It is becoming a practical tool that reshapes decision-making, patient outcomes, and operational efficiency. The role of AI in healthcare  is especially significant in the UAE, where innovation, digital infr