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Welcome to our blog. We discuss various topics from our plans for the weekends to how brands can benefit from public relations and manage reputation. We also publish here a few of our client news that we are proud of :)

Influencers and fragrance marketing by top PR agency in Dubai

Why Influencers Are the New Voice of Fragrance

The world of fragrance has always been based on emotion, desire, and narrative. Brands used to create mystique with glossy magazine advertising and endorsement by celebrities. Now, however, the new narrative of fragrance is through influencers. The sales of fragrances made $55.8 billion in 2023 worldwide, according to Statista (2024), with digital media leading much of the charge. Influencers now play the role of trusted voices, conveying sophisticated fragrance notes into re

Team Hype

Sep 263 min read