Welcome to our blog. We discuss various topics from our plans for the weekends to how brands can benefit from public relations and manage reputation. We also publish here a few of our client news that we are proud of :)
The jewellery business relies heavily on image, credibility, and narrative. Whether luxury diamonds or casual fashion jewellery, the manner in which a company speaks is directly correlated to customer impression. Under conditions of high competition, public relations (PR) emerges as the key to defining this image. As per a McKinsey & Company survey (2023), the worldwide market for jewellery is expected to expand to $340 billion by 2030, largely fueled by digital narrative and