Welcome to our blog. We discuss various topics from our plans for the weekends to how brands can benefit from public relations and manage reputation. We also publish here a few of our client news that we are proud of :)
Luxury has never relied on noise. In the MENA region, luxury grows through discretion, credibility, and the quiet power of influence. Over the last few years, influencer marketing has moved from being an experimental add-on to becoming a defining force in how premium brands shape perception and relevance. Today’s luxury consumer in MENA is digitally aware, culturally grounded, and selective about what earns their attention. They follow people before they follow brands. This s