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Welcome to our blog. We discuss various topics from our plans for the weekends to how brands can benefit from public relations and manage reputation. We also publish here a few of our client news that we are proud of :)


Ramadan 2027 PR and Comms Timeline for UAE Brands: What to Do 12, 8 and 4 Weeks Out
Ramadan is one of the most important periods of the year for brands communicating with audiences in the UAE. But successful Ramadan campaigns rarely come together in the final few days before the holy month begins. Strong communication requires advance planning across media relations, partnerships, influencers, events, content and digital channels. For brands preparing for Ramadan 2027, timing needs particular attention because Ramadan follows the Islamic lunar calendar. The

Team Hype
Oct 2110 min read


How to Write a Press Release for an Award
Receiving an award is a significant accomplishment that deserves recognition. A well-crafted press release can help you share this news...

Team Hype
Jul 15, 20242 min read


Effective PR in a Pandemic
If you’re reading this blog you already know how coronavirus has affected the world, shook economies, and not to forget, ruined our...

Team Hype
May 1, 20203 min read


The Role of PR in Managing a Crisis
Every business, at some point, comes across or face some sort of a disaster. During these times, organizations often consult with a...

Team Hype
Jan 17, 20202 min read


Get Ready for the Weekend at PDL
sit back, relax, and get groomed while sipping a steaming hot brew Looking for a grooming session ahead of the weekend? Make way to pdl-...

Team Hype
Jan 15, 20201 min read


5 Reasons Why PR is Important for Every Business?
Many of us have stumbled upon the term public relations (PR), but very few understand what it actually means. Most organizations...

Team Hype
Jan 1, 20203 min read


Cipriani Food Brunch X Galerie Lafayette Brunch
Five Star Meals and Luxury Shopping, What's Not To Love? Marking the festive season, Cipriani Food will be having a pop-up at Galleries...

Team Hype
Dec 16, 20191 min read


Udrive Partners with Al Ghurair Center
Shopping made simpler. Want to go shopping? But tired of the endless traffic and parking problem? Udrive has got the perfect solution....

Team Hype
Nov 20, 20191 min read
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