PR & Communications in the Virtual Reality World
Updated: Jan 16
New virtual reality (VR) technology applications are constantly emerging in various sectors.
The demand for businesses to understand the nuances of the VR environment is growing as more individuals buy VR headsets, from tech to retail. You can walk into your bank branch or grocery store after trying on Nike shoes without leaving your residence.
Sony, HTC, and Valve are just a few major corporations that have jumped into the VR fray to build their virtual universes.
How might VR technology be applied to Public Relations?
Here are four ways virtual reality will affect our sector:
In the past two years, video calls and Zoom meetings have become the new standard. However, it has been shown that frequent video conversations impair concentration and cause "Zoom fatigue" in users.
Because VR meetings are immersive, this might alter. The use of technology creates a more engaging meeting experience by simulating a real-world setting. You don't need to be concerned about your background, appearance, or hair. Microsoft's VR meeting software, Microsoft Mesh, which is now accessible in a limited capacity, is already in development.
Meeting clients virtually could improve your messaging and allow you to "meet" them wherever they may be, especially in the PR industry. The same is true for your staff, who frequently participate in dozens of video conversations daily. Creating a virtual version of your office environment for remote employees could make them feel more like a part of the group.
Public relations frequently revolves around telling an engaging story. By enabling customers (and journalists) to "see" the product or even be transported to your client's offices or area of interest, VR can make your client's story even more captivating and distinctive.
Of course, presenting your tale in VR will also attract the interest of tech-savvy newspapers and organizations, especially now that the technology is still in its infancy.
Journalist Outreach Through Immersive PR
From a public relations standpoint, VR and AR present journalists with previously unheard-of options to engage with clients' offerings in fresh and engaging ways without having to attend deskside visits or familiarisation tours. Journalists may learn about what makes events, venues, assets, tourist locations, and more unique without planning a visit or journey.
New Methods of Branding and Acquiring
Virtual and augmented reality are still finding their feet in practical applications, as with many new technologies. The existing "technology pipes" of internet public relations can easily be connected to VR/AR as the audience expands. Adopting AR and a sizable, expanding audience will turbocharge PR efforts and make this a more and more good branding and acquisition medium.
Virtual reality is continually changing, and very soon, it will affect every industry. Companies are already looking for VR specialists to help them navigate this market. Currently, public relations firms have a rare chance to establish themselves as leaders in this evolution while it is still in its infancy.