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Writer's pictureTeam Hype

Turning Negative PR into Opportunity: How to Manage Your Brand’s Image

Negative publicity gives the appearance of crisis, but can be used as a tool to underscore and strengthen corporate imagery, provided one has the right brand managers. As they say, all publicity is good publicity, but it isn't quite so. 

It is about managing the negative publicity in the right way so that there is not a loss of brand reputation but rather an enhancement thereof, where leading PR firms in Dubai have very aptly shown how brands can come on top after the situation has cooled down a bit.

Understanding Negative PR


Negative PR is the communication of adverse information about the brand to the public that consequently destroys its image or reputation.

Its cause may vary because consumers complain about poor products offered, there is recalling defective products, scandalous activities going on in the company, or even social networking critique. If mishandled, it gets out of control and affects the perception of customers, sales, and long term reputation.


Negative PR can become an advantage if the right strategies are working in play. A well managed crisis will tend to bring to light a company's commitment to transparency and its willingness to be responsive to improvement. It is not mere damage control but to make use of the situation to ascertain trust building.


Like all the other leading PR companies in Dubai, no one knows it better than owning the narrative. Instead of denying responsibility, the company accepts its responsibility and ensures that it communicates all its efforts at resolving the problem.


 Effective Management of Negative PR


  1. Acknowledgement on time: An acknowledgement of the problem arises with a faster response, which signifies that the company is keen on the situation at hand and cares about its clients. The delay in response would only increase the speculation degree and deteriorate the position.


  1. Transparency is King: Explain that this happened, and what is going to be done about it. That is integrity, and that gives one trust. The bad product, insufficient customer care, or wrong operating procedures will all get a chance to be made right if fault is acknowledged in rectification.


  1. Accept Responsibility: Responsibility must be accepted on actual terms. The shirking of responsibility aggrandizes the matter more. Customers and the public also appreciate a company that rectifies its mistakes and takes responsibility.


  1. Positive spin even in crisis: Always try to establish the positive attributes of the brand even amidst a crisis. For instance, if your brand is criticized for causing pollution, show how you're working to make sustainability better. 

PR agencies usually recommend that business houses align their responses with their long term value and objectives.


  1. Engage with the public: Answer their questions, communicate with them, and make them realize that your brand is accessible and customer centric. Social media allows you to do this instantly. Companies can respond to customers' concerns directly, solve issues, and commit to a cause.


  1. Media Leverage: Use the leverage of media in your favor and ensure that the response gets the right kind of exposure. The best PR companies in Dubai tie-up with the media houses to convey the company's message correctly.


What Do The Best PR Companies In Dubai Do?


PR firms in Dubai, particularly, excel in crisis management and avert brand damage. The firm has techniques to never let adverse publicity speak too loudly, leaving the core message of the brand intact. 

A well thought response along with influencer engagement coupled with digital tools like SEO ensure that the right content about the brand pops up at the top, while the negative counterpart takes a backseat.


Another way to regain balance with negative press is through SEO: using the content featuring positive messaging and words relevant to the article, such as "top PR companies in Dubai" so that brands control what people read about their company when they enter their name online. 

From here, it elevates the company's image and drives down the negative content rankings so that people read news on the company first rather than the existing one.


Bad PR, even if it's tough, can be regarded as a good place to grow and hence be improved upon. This bad event would always be faced by the brand sooner rather than later with more transparency and engaging the public that could translate the bad event into a triumph for the brand. Most of the top PR firms in Dubai appropriately demonstrate strategic communication as an essential element to reputation management because a brand lives and thrives in unfavorable conditions.


Even when things get rough, a right way will be ensured because mighty professional minds in PR can easily convert the toughest situation into a suitable opportunity for growth with plenty of help from experienced professionals in PR.


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