What we did
Back in 2021, TEOXANE, worldwide skincare retailer, trusted HYPE to bring the brand to the UAE and GCC to increase sales and position the company as a leading manufacturer and retailer in the beauty, business and consumer lifestyle space. Through a press office approach, we analysed the media landscape to ensure TEOXANE was showing up in relevant conversations, alongside their competitors talking about the importance of the brand and their mission to revitalise and revolutionise the skincare space.
How we did it
We utilised both paid and editorial media placement to ensure TEOXANE was showing up in front of the right audiences and introducing the brand to the UAE and GCC market.
Through regular conversations with our classified Tier 1 media, offering gifting opportunities and meet and greets with the brand to get to know more about their mission and objectives, HYPE were able to build relationships between TEOXANE and the media and secure some exceptional coverage along the way.
HYPE helped media train the team at TEOXANE, including the MENA region VP and brand doctors, to help them effectively communicate the businesses USPs to customers that would care.
Results
Following a successful press office launch for TEOXANE, HYPE secured 30 pieces of coverage and 15 interviews, reaching 11 million+ readers and generating over $2 million+ in PR Value.
Stand out pieces of coverage, classified in Tier 1, included stand-alone profiles in Vogue, Harpers Bazaar, Cosmopolitan, and Arabian Business.