Successful Influencer Marketing Campaigns in the UAE
Influencer marketing has been on the rise globally and the UAE is no exception. With social media being an integral part of people's lives in the UAE, influencer marketing has become a highly effective strategy for brands to reach their target audience. In this blog, we'll take a look at some successful influencer marketing campaigns that have been executed in the UAE.
1. Emirates Airlines
One of the most notable campaigns in the UAE was done by Emirates Airlines in 2017. They teamed up with football superstar Cristiano Ronaldo for their campaign. The airline company created a video that showcased Ronaldo's impressive football skills, with the twist being that he was performing them on an airplane. The video went viral on social media, garnering over 15 million views on YouTube alone. The campaign not only increased brand awareness for Emirates Airlines, but also created a positive association between the brand and Ronaldo's fans.
2. Sun Siyam Resorts
HYPE managed PR for Sun Siyam Resorts in the Maldives and Sri Lanka, aiming to increase brand awareness in GCC countries. They used a press office approach, influencer engagement, and press trips. HYPE secured coverage reaching over 25 million readers with a PR value of over $5 million and organized over 20 press trips, resulting in social and media coverage and an engaged audience.
3. Coca-Cola Middle East
In 2020, Coca-Cola Middle East launched a campaign called "Better Together". They collaborated with several UAE-based influencers to create videos that celebrated the spirit of togetherness, especially during the pandemic. The videos featured influencers sharing a Coke with their loved ones while highlighting the importance of staying connected during difficult times. The campaign was successful in increasing brand engagement and fostering a positive emotional connection between Coca-Cola and their audience.
4. Dubai Tourism
Another noteworthy influencer marketing campaign in the UAE was done by Dubai Tourism in 2018. They collaborated with several travel and lifestyle influencers to promote the city as a tourist destination. The influencers shared stunning photos and videos of Dubai's iconic landmarks and attractions, while also showcasing the city's vibrant culture and diverse food scene. The campaign resulted in increased tourism to Dubai, with a 10% increase in hotel bookings during the campaign period.
5. Bombay Borough
Last but not least, HYPE helped Bombay Borough launch the world's most expensive biryani in Dubai by organizing private tastings, interviews, video shoots, and influencer tastings. They secured over 100 pieces of media coverage from top-tier titles such as BBC, The Telegraph, and The Times of India, reaching an audience of over 100 million and a PR value of $10 million. HYPE also helped Bombay Borough get shortlisted for the Time Out Restaurant Awards 2021.
Influencer marketing has proven to be a highly effective strategy for brands in the UAE. These successful campaigns have not only increased brand awareness and engagement but also created positive associations between the brands and their target audience. As social media continues to play a major role in people's lives in the UAE, we can expect to see more innovative and creative influencer marketing campaigns in the future.